West Henrietta, NY – Lynch Mob Calls (LMC) has recently undergone a complete website redesign to encourage traffic by employing a user friendly and exciting interface. The new website, which can be viewed at HERE, is one of the first changes The Outdoor Group has enacted after it acquired LMC.
“Expanding the Lynch mob product line into new categories has been very positive for us,” said LMC Brand Manager, Paul Vaicunas. “We added 40 brand new Turkey SKU’s to the line with three patents pending and have received immediate traction and sales, virtually within minutes of launch. This speaks to the strength of adding the LMC Brand to our distribution channels. Our web traffic and social media buzz echoes the speed at which people have embraced the acquisition. We have plans to greatly expand LMC into more categories in the coming months, all of which can be discovered on our website and at the best TOG retail outlets. Check out our website for introductory specials and news updates.”
Lynch Mob Calls, maker of premier waterfowl calls, began in 2005 by George Lynch. Throughout the 1980’s and 1990’s, Lynch became a trusted expert in waterfowl calling with groundbreaking research into the little known habits of waterfowl. His research paved the way for many modern day waterfowl decoy and calling companies. His passion shifted from research toward introducing new hunters to the sport and quickly realized many new hunters struggled to accurately use a call. Lynch Mob Calls was born and has been providing the same expertise and quality to the waterfowl community for over ten years now.
The website redesign better portrays the LMC branding seen on the updated packaging and will give users a rich online experience, with a cleaner layout allowing for easier navigation across the site.
ABOUT THE OUTDOOR GROUP
Established in 2012 and headquartered in Henrietta, New York, The Outdoor Group is parent company to the premier brands of Elite Archery, Duel Game Calls, Scott Archery, Custom Bow Equipment, Winner’s Choice Custom Bowstrings, Slick Trick Broadheads, CAMX Crossbows, Lynch Mob Calls and Solid Broadheads.
- ### -
News Media: For more information, contact Tim Kent at firstname.lastname@example.org